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    Blogging

    Influencer Agencies + How to Monetize Your Blog

    For the longest time, I had no idea how to monetize my blog. The one question I receive most from my readers and followers is, “how do you make money off your blog?!” I will tell you one thing, it comes with time and a lot of work. There’s nothing more valuable than high quality content for a brand, but that takes a lot of time and energy to produce from an influencer stand point. The good thing is brands are starting to recognize just how valuable “influencers” are, for lack of a better term (I started when we were still called “bloggers”). Influencers are a great way to reach a target audience through someone who that audience trusts, or finds credible. You can read more about why influencer marketing is valuable in this Forbes article and this Huffington Post article (yes, I am a nerd and I read A LOT).

    One of the biggest sources of income for me on my blog is actually through influencer agencies. These agencies connect influencers with brands they think are good fits, and these agencies ensure that the influencer is compensated for the work that he/she produces. You have to apply to be a part of most of these influencer agencies, so for newer bloggers, your focus should still be on creating high quality content and engaging with your audience on all social platforms to extend your reach. I’ll give a list of agencies I use at the end of this post, but I wanted to highlight one that has been there with me through the very start of my influencer agency adventures, Collectively.

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    Casual

    Top 5 Sandals for Spring

    With temperatures in the 80’s in LA these past few days, I’ve officially ditched my winter shoes for something lighter! I love sandals of all kinds this spring, from high-heeled to wedges. (Are wedges considered sandals?!) Either way, sandals and wedges are a way to make any look spring-y. They can even make jeans or a long-sleeve dress in season! I recently got one of my favorite sandals from Shoes of Prey, a really cool brand that lets you design your own pair of shoes. I’ve been wearing them almost every day to work, they are so comfortable. Keep reading to find out the other sandals I chose for spring!

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    Casual

    Spring Trend Spotlight: Hats + Floral

    If there are two trends to stay on top of this spring, I would have to say they are hats and floral print. At least if you dress somewhat bohemian like I do. I love floral for spring (actually all year round)… but the print definitely makes a huge comeback around the spring time. I love mixing the print with wide brim hats, which are also huge this spring. Combining the two trends gives you a really effortless, relaxed bohemian vibe.

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    Fashion

    Coachella 2017 Recap

    This was my first year at Coachella and I can tell you that it won’t be my last. Last weekend was filled with everything I love: live music, photography, friends, and the occasional drink (wink-y face). It was jam packed and I was super nervous about planning and how everything would turn out, but everything went as smooth as it could’ve gone. I planned out my outfits beforehand, and I’m glad that I packed wayyy more than I needed to. For three days of parties and festival-going, it’s definitely good to have options if you need a quick outfit change. Here’s a little snapshot of what I did each day:

    SHOP THE FIRST OUTFIT:

    SHOP THE SECOND OUTFIT:

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    Casual

    Top 5 Wrap Dresses for Spring

    If there’s one item I could wear for the rest of the spring and summer season, it would be a wrap dress. They are so easy to wear, just throw one on and boom you’ve got an entire outfit. Not only that, but also they are forgiving and flattering for all body shapes and sizes. For festival season, I’ll give you all a spoiler of one of my outfits, it’s a wrap dress! (lol) I may or may not be wearing it over some shorts and a bralette… Either way, wrap dresses come in all different patterns and fabrics and they are a great option for a flattering spring look.

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    Southern California, Travel

    Spring Staycation: The Redondo Beach Hotel

    This past weekend, I had the most wonderful staycation at The Redondo Beach Hotel with my friend Jonilyn Brown of My Curated Closet. It was so incredible to actually explore the South Bay for a weekend! Since moving here, I haven’t been able to get out much and explore this area (most of my friends live in Santa Monica or on the East Side, so I drive over there every chance I get). We arrived on Friday night and stayed until Sunday morning, with a bunch of activities in between. Read on to see what we did!

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    Dressy, Fashion

    Whimsy + Row Delicate Spring Dress

    A few weeks ago, I went to the Whimsy + Row launch party, to celebrate the launch of the new clothing line. Whimsy + Row is a local LA-based brand created by the wonderful Rachel Temko, who had a vision to create a lifestyle brand for creative, adventurous women who have an appreciation for vintage, sustainable, and exquisitely feminine pieces. I think the brand embodies just that. The new Eco Collection embodies the laid back California cool girl, with it’s sustainable fabrics and earth tones. I am personally IN LOVE with the new line and all that it stands for.

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