For the longest time, I had no idea how to monetize my blog. The one question I receive most from my readers and followers is, “how do you make money off your blog?!” I will tell you one thing, it comes with time and a lot of work. There’s nothing more valuable than high quality content for a brand, but that takes a lot of time and energy to produce from an influencer stand point. The good thing is brands are starting to recognize just how valuable “influencers” are, for lack of a better term (I started when we were still called “bloggers”). Influencers are a great way to reach a target audience through someone who that audience trusts, or finds credible. You can read more about why influencer marketing is valuable in this Forbes article and this Huffington Post article (yes, I am a nerd and I read A LOT).
One of the biggest sources of income for me on my blog is actually through influencer agencies. These agencies connect influencers with brands they think are good fits, and these agencies ensure that the influencer is compensated for the work that he/she produces. You have to apply to be a part of most of these influencer agencies, so for newer bloggers, your focus should still be on creating high quality content and engaging with your audience on all social platforms to extend your reach. I’ll give a list of agencies I use at the end of this post, but I wanted to highlight one that has been there with me through the very start of my influencer agency adventures, Collectively.
One of the things that distinguishes Collectively from other influencer agencies is that they began working with me when I had a smaller following. It wasn’t about the following to them, per se, but rather about the quality and creativity of the content (I will always come back to this). The first milestone I remember is being able to afford a professional photographer with the funds I received from Collectively. I did most photoshoots for trade in the beginning, but these lady bosses need the income too, especially if it’s their full-time hustle! The extra income Collectively gave helped to create that high quality content that would distinguish me from other influencers. I have worked with many professional photographers since then including Jordan Zobrist and Laci Havens, which ya’ll should most definitely check out if you haven’t yet. This in turn exposed me to their following and gave me high quality content to share with brands I worked with and continue to work with through Collectively.
Some other influencer agencies I work with include:
-Activate by BlogLovin’
Other than influencer agencies, which you usually have to apply for projects with brands through, I make money through partnering with brands individually. If a brand reaches out directly, I give them my media kit that explains my offerings. If you don’t have a design background to design your own, a cool online platform you can use is called Zine, which automatically creates and updates a media kit for you for free!
I hope you found this article helpful! Let me know if you have any questions below, I would love to help on this subject since I know it’s a hot topic.
Photos: Jonilyn Brown
Dress: Love Kuza