One of the hardest things about blogging for me is creating meaningful content. This is one of the things I think most bloggers and writers struggle with, and I definitely have been. How do I know what my readers want to read? How can I write what I want to write while at the same time guessing what it is my audience wants to read? How do I know if my readers would rather hear about life/blogging tips or style? I am in a constant debate over these questions, so I thought I would spare some of you the effort and share with you what I have learned thus far in the world of blogging about how to create meaningful content and how I plan to implement these in the future.
To begin, let’s talk about the term “meaningful content”. Meaningful to you might not be meaningful to someone else. This is where you have to know your audience. I know most of mine are young, stylish and aspiring females who are interested in entrepreneurship and pursuing their own dream (which is the same thing as my audience’s “intent” which some writers refer to). Now let’s be clear- this is not all of my readers, but it is most. I am beginning to find that they would like to hear more about life/blogging tips than some of my other categories. Some of you might say, well duh… But up until now, I had not thought about what my readers wanted to hear, only what content I had to put out at a given time. I’ve begun to really think before I write, and this has had great results thus far. Read on to see the list of ways to create meaningful content.
Ways to Create Meaningful Content:
1. Know Your Audience- This comes first because I think it is the most important. This is how you know what meaningful means to your audience. Where are they located? What gender and age? Who is commenting on your blog posts? I used Google Analytics to figure out the first two. The third came with time, and I hope more and more people will be commenting on my posts so I can figure out what it is they would like me to write about.
2. Trust Your Data- Two words: Google Analytics. It is really imperative that if you are blogging you have a way to measure which posts are performing best and how your traffic is doing over time. If some posts are doing better than others, why is this? Was it because you were telling a great story (story-telling is KEY), was it because you had a great photographer/the cutest outfit EVER, or was it because they are actually reading what you have to say and providing your readers with something meaningful? Look for patterns and trends in your posts.
3. Ask Questions- This is something that I need to do more of, and I need participation when I do so! I plan on asking my readers what it is they want to hear or see more of and then tailoring future content to meet those wants. In the past it has been more decor, so I created a decor section on my main navigation menu. I recently moved as many of you know, so I hope to show you guys the inside of my new place soon 🙂
4. Take Time- It is extremely hard for me to take time to really think about what it is readers would like to read. To do this, it takes time. Time to think of posts beforehand by examining past posts and doing some market research and time to actually sit down and write the post. Trust me, it will be time well spent. Your readers will be more engaged if they are pulled in by thoughts and writing that you took time on.
Now it is time that I ask you all, what would you like to hear more of on my blog?
Happy New Year lovelies.