For the longest time, I had no idea how to monetize my blog. The one question I receive most from my readers and followers is, “how do you make money off your blog?!” I will tell you one thing, it comes with time and a lot of work. There’s nothing more valuable than high quality content for a brand, but that takes a lot of time and energy to produce from an influencer stand point. The good thing is brands are starting to recognize just how valuable “influencers” are, for lack of a better term (I started when we were still called “bloggers”). Influencers are a great way to reach a target audience through someone who that audience trusts, or finds credible. You can read more about why influencer marketing is valuable in this Forbes article and this Huffington Post article (yes, I am a nerd and I read A LOT).
One of the biggest sources of income for me on my blog is actually through influencer agencies. These agencies connect influencers with brands they think are good fits, and these agencies ensure that the influencer is compensated for the work that he/she produces. You have to apply to be a part of most of these influencer agencies, so for newer bloggers, your focus should still be on creating high quality content and engaging with your audience on all social platforms to extend your reach. I’ll give a list of agencies I use at the end of this post, but I wanted to highlight one that has been there with me through the very start of my influencer agency adventures, Collectively.
This is a topic that I have looked up many times and I have found a variety of answers. I also have received many questions about this topic, so it’s definitely a hot topic and something I thought I should address on my blog. The topic is… What is the best camera for fashion bloggers?! In a world where there are so many options, you can only expect a lot of answers. So that is what I’m going to give you.
To help synthesize the results of my research, I’ve broken out a few different options depending on what your budget looks like, since this is perhaps the biggest investment you will make as a fashion blogger. I’ve also linked articles that ultimately led me to my purchasing decision, which I will also tell you about. I hope this helps anyone who is in the market for a new camera!
I recently published a post with some thrifting tips from my mom, but I forgot to include some tips I’ve learned over the years about how to recycle your wardrobe and keep it fresh year round. I’ve received many questions throughout my two and a half years of blogging about how bloggers are able to afford their closet and keep up with all the trends. Since I didn’t come from a wealthy family, most of my items when I started blogging were bought by me and I had to find other means to keep on top of trends. For me, it’s always been buying and selling clothes at Crossroads or Buffalo Exchange or other thrift stores to have a continuously rotating closet. But there are other ways to keep on top of all the trends you see bloggers wearing! Read more to see them.
Lately I’ve received many questions about how I edit my photos for the blog and how I am able to keep them looking consistent. I use a program called Lightroom, which is a part of the Adobe Creative Suite. Both of these products are quite expensive, but Adobe offers monthly payments as low as $9.99/mo. I highly recommend getting Lightroom (not necessarily the Creative Suite unless you need it for design purposes) because it has absolutely changed the quality of my photos. Below is a step-by-step process of how I edit using Lightroom- I’m still a beginner too, so it’s quite easy!
As a blogger, I take A LOT iPhone photos. And when I say a lot, I mean thousands. Even though a lot of my work is done with a professional camera, one of my goals this year is to add in more iPhone photos to my Instagram feed. Having too many curated photos takes the “Insta” out of Instagram, right? I have found that people like to know what I am doing on a daily basis as well as what is on my blog (through curated, professional photos).
That being said, one of the major issues I have had in the past is with iPhone storage. I though it would be easy enough to download photos onto your computer from your phone… But I was wrong. Old photos (from 2015, for example, not even THAT old) wouldn’t download because my Mac didn’t recognize the file format of the photos since it’s new mandatory software download that happened last year. So I not only couldn’t download pictures onto a hard drive, I couldn’t even get them on my computer first! Not too mention my computer doesn’t have enough storage to begin with… You can see what I am dealing with here.
My iPhone photo storage problems were solved when I found Picture Keeper. Picture Keeper is a simple device that acts as a mobile USB drive. It automatically connects and transfers photos, videos, and contacts to a USB drive. I can now save all my files, no matter what format onto a USB and I can rest assured they will be safe. Picture Keeper has allowed me to free up that much needed space on my iPhone to take more selfies (jk… but really)! As a special treat for my readers, get 50% off when you use code Bohemian50 here.
One of the hardest things about blogging for me is creating meaningful content. This is one of the things I think most bloggers and writers struggle with, and I definitely have been. How do I know what my readers want to read? How can I write what I want to write while at the same time guessing what it is my audience wants to read? How do I know if my readers would rather hear about life/blogging tips or style? I am in a constant debate over these questions, so I thought I would spare some of you the effort and share with you what I have learned thus far in the world of blogging about how to create meaningful content and how I plan to implement these in the future.
To begin, let’s talk about the term “meaningful content”. Meaningful to you might not be meaningful to someone else. This is where you have to know your audience. I know most of mine are young, stylish and aspiring females who are interested in entrepreneurship and pursuing their own dream (which is the same thing as my audience’s “intent” which some writers refer to). Now let’s be clear- this is not all of my readers, but it is most. I am beginning to find that they would like to hear more about life/blogging tips than some of my other categories. Some of you might say, well duh… But up until now, I had not thought about what my readers wanted to hear, only what content I had to put out at a given time. I’ve begun to really think before I write, and this has had great results thus far. Read on to see the list of ways to create meaningful content.
One of my favorite things about California is that you can wear no tights in the winter. When I lived in Colorado for most of my life, you had to wear tights when it was cold out or else you would FREEZE (which I’m about to since I’m headed back home tomorrow!). Although sometimes tights could be stylish, I mostly thought it ruined the outfit. I mean who wears tights with a lace romper? Anyway, I love this lace romper from Full Addition for the holiday season. I made the look even more festive by adding a touch of red with this gorgeous bag from Dezzal Online. Without tights, I could pair this romper with my peep toe black heels. I also didn’t have to wear a jacket which was a plus, so you could see the lace sleeves. Lace rompers are definitely a fun way to mix it up this season and are less beach-y than their floral counterparts.
On another note, I have always received a lot of questions about how I edit my photos. I was talking with my friend Katie Zahorak of East West Edge today about photography in the field of blogging. I think one of the hardest things is for single ladies (or ladies who don’t have an Instagram husband or want to make their boyfriend take photos of them) to find consistent photographers who match their style. I myself have my go-to photographers, but sometimes I need to edit photos from photographers to make them seem consistent on my Instagram feed. So the answer is yes, I do edit my photographer’s pictures to keep my feed consistent. The only other option would be to have a partner photographer (but we all know they are busy too and us bloggers need to take pictures every week, amiright?). Read more to see the photo editing apps I use and which are my go to filters.